How to increase TikTok engagement

by Charles

Whether you like it or not, TikTok is here to stay. This social media platform with over 800 million users has taken the world by storm and appealed to the hearts and minds of people, especially young adults between 18 and 35. If there are over 800 million monthly users globally, you can imagine the billions of videos that are uploaded each month.

This is why a lot of people are seeking ways to boost their TikTok fans and followers. If you’re in this category, go now and check out ways to do this. However, it’s not enough to want to get more followers. It’s also not enough to post content on the platform, hoping it will go viral. You have to make consistent efforts to boost TikTok engagement.

Why is this important?

TikTok, just like most social media platforms, rank and recommend videos based on audience retention, engagement (like, subscribe, comment, and share), virality, keywords, hashtags, etc. When you take appropriate steps to increase YouTube engagement, the number of followers will increase.

Without further ado, let’s delve into the business of the day, shall we?

How to increase TikTok engagement

1. Your videos should be high-quality

This is one of the most important things you should do. No one wants to associate with poor video footage. First of all, you have to take care of your lighting. Invest in quality lighting systems. There are several affordable rim lights in the marketplace. If you can’t afford one now, film your video in a well-lit environment.

Secondly, take care of your sound. If you’re not using music from the library, ensure that it’s clear and audible enough. Also, ensure that your video has the right texts written on it if needed.

2. Do frequent live streams

Just like other social media platforms, TikTok allows live streaming. It’s a great way to bond and connect with your followers, and allow them to ask you questions. You get to share your knowledge and connect with people for a longer period since TikTok videos are only between 15 to 60 seconds long

Before these live streams take place, you will give details to your community and inform them to head to your profile when the time comes. By doing this, people not only get the chance to connect with you, but it also boosts engagement as TikTok ranks profiles visited frequently more

3. Maximize the share button

If you’ve grown a following on other social media platforms like Facebook, YouTube, and Instagram, you can increase TikTok engagement by sharing it with these other platforms. When people see it, they’ll be motivated to follow you on TikTok to watch the videos directly. Easy way to gain followers.

4. Jump on challenges and trends

The easiest way to go viral is to jump on challenges and trends. These trends often come with hashtags, and hashtags are blessings only if you know how to use them. Research has shown that most viral videos sprung from these challenges and trends.

Create a video on the challenge, but let it have its unique twist.

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