Features of an Identity Kit You Need to Know

by Charles Timbang

An identity kit is a folder containing all information used in the marketing of a company, e.g., logo files, font files, and any other secondary elements. It is what you need to fulfill certain roles in brand marketing. Remember, having a brand identity is very important as it is how people identify you or recall your company. A simple logo is not a complete identity for you to start a company; thus, a full-fledged kit is important as it is easily used for various projects. Many brands have developed high-class identity kits such as HUAWEI identity kit,  which is a leading provider of information and communication technology globally. In this write-up, we discuss the components of an identity kit. 

Components of An Identity Kit

When coming up with an identity kit, there are features that you have to include to make it complete. They include;

1. Logo

A logo should match and complement and enhance the brand. Choose a simple look that is simple and instantly recognizable. It is also easier to scale it between advertising mediums such as flyers, brochures, and digital mediums. Have the logo in more than one orientation, i.e., horizontal, vertical, or tagline versions, as this makes it fit in multiple different platforms such as Twitter or Facebook. Let people access your logo and include applicable high-resolution formats.

2. Colour Palette

A solid look aids business owners in securing a niche in today’s growing market. Your identity kit must include your brand’s color identifiers. Include both primary and secondary to match your color palette. Different colors have different shades and tints, thus assign a color code such as CMYK, RGB, and PMS, to ensure people use the perfect shade throughout. Some colors convey different emotions, and knowing them helps you pick the right colors.

3. Typography

The fonts used to communicate about your brand contribute to its identity. A single primary typeface, which can be set differently, is preferred to lead your brand identity kit design. Choose one or two backup fonts in case your main font cant be found. Include all details about the font like spacing size, style, and color, so no one randomly chooses fonts that are close to or completely different from the one supposed to be used. Keep them simple and avoid default fonts. However, you can bend the rules for your brand identity kit if you understand why the best practices work.

4. Visual Attributes

Each brand has unique character traits that make it stand out. Put its visual identity into words, be descriptive, and provide examples of the visuals you want. Include graphics, style of photos, icons, and patterns.

5. Contact Information

Your identity kit, whether for your company or products, should include at least one contact that people can reach out to for questions. Include all necessary details concerning the brand like email, phone number, and location.


Starting a company with a strong and confident brand and identity kit adds clarity to everything you do. Be creative and come up with a stunning kit that speaks to you and your brand.

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